Following on to Friday’s post about my frustration with getting my daughter’s iPod up and running, I have to dish some mad props to the Apple marketing people.
Apple’s prowess at design is not anything new. The iPod came in a beautiful little jewel case with a Set-up Guide that Garr Reynolds would be proud of: about 6 cms square, 16 pages, 2 – 8 words per page, simple graphics, and lots of white space. The iPod itself is also lovely, as is its docking station.
But it was the other thing that came in the package that is marketing brilliance. It was a small sheet with two cute-as-buttons Apple logo stickers. As we all know, most Apple consumers are raving fans of the company and its products – who better to arm with instantly-deployable advertising content?
And it’s more than just advertising – when an iPod owner puts that sticker on their schoolbook or cubicle or bike or dorm room door, they’re identifying themselves as a proud member of a special tribe. Of course, there are many other ways of doing this – someone can have a Ferrari key fob (even if they drive a Yugo, they are saying, “I belong to the group of people that admire fast cars”), or a Lost t-shirt (which says to the world, I enjoy having my mind messed with every week).
You should do the same thing for your bar patrons. Make available some kind of identification piece that lets them show other people that they come to (or even “belong to”) your establishment. The type of item would vary depending on the type of joint you run, and the type of clientele. Young people might like ball caps or t-shirts or bumper stickers; older folks might like nice pens or key chains or business card cases. You can look at the types of tchotchkes given our at trade shows for more ideas – I’m not going to do ALL the work.
As happens frequently, the Weather Network was completely wrong about predicting the weather even 6 hours in advance last night. I find it hilarious that they have a 2 week outlook when they can’t even do 2 days. Actually, to give them credit, I tend to have a medium degree (get it?) of confidence in their 2 day predictions, but anything past that is flipping a coin.
Well, since it’s been 8 posts and 15 days since I wrote about anything remotely associated with bars or marketing, I am happy I chanced upon this topic the other day while listening to the radio. It was the perennial discussion about how people get depressed in the winter months because there’s less daylight, and Xmas is over, and the bills are rolling in, blah, blah, blah.
When I worked the Montréal bar scene, the three highest revenue days of the year were, in order: Super Bowl Sunday; St. Patrick’s Parade day; and New Year’s Eve. But New Year’s Eve was the most profitable, because we charged admission. For the other two events, most bars actually offered freebies (like Irish Coffee or live music for St. Pat’s, or complimentary chili or pizza for the Super Bowl) to entice customers. This cut into the margins, obviously.
If you’re having a slow day at the bar, with only a few customers, there are a number of reasons to try and get them to sit together instead of singly.
Primates have huge brains. And one part of the brain, the neocortex, is remarkably larger in primates than in every other mammal. The neocortex handles complex thought and reasoning.
In my 
